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Affiliate Marketing – How Really Competitive It Is
When you watch a football game on TV, you can easily see how games are won or lost
in the battle that takes place on the line of scrimmage. Offensive plays are designed to
protect the quarterback and/or to open up holes in the defense so that yardage can be
Defensive plays are designed to sack the quarterback or close holes that would allow
yardage to be gained. Quarterbacks and coaches get the credit for wins and blame for
losses but the battle is won or lost in the trenches.
Affiliate marketing is a lot like a football game just without the bruises and sore muscles.
An affiliate marketer must design offensive plays and defensive plays that will put him in
a position to win the affiliate wars.
When you are one of many marketers who are trying to sell the very same product to the
very same consumers, you had better have a plan to get at least your fair share of the
market or more.
Every niche market on the Internet is highly competitive. If it isn’t competitive then there
can’t possibly be much of a customer base to sell to. That is just the nature of all Internet
marketing and in every niche.
Maybe you do have a long and impressive list of paid customers. That’s great! It means
you have already won several of the affiliate marketing contests and come out on top.
The problem is there are always those up and coming marketers who want your
customers on their lists.
Your list and your competitor’s lists may well contain many of the same names and email
addresses. Just having a list will not be enough to assure you of a victory when selling
an affiliate product. You have to design some offensive plays that will assure that your
customers buy from you and not from your competitors.
So, you ask, what is it that I can do that will assure that my customers will buy from me?
The answer is just one word… unique!
You have to be unique. You have to offer something that sets you completely apart from
your competitors. You have to make your offer for a product or service for which you are
an affiliate more attractive to buy from you than it is to buy from you competitors.