Over the past 20 years the Internet has progressed from a portal for information sharing to a virtual shopping mall. It has become the place to go in order find anything or information about anything or even information about where to find information…..well, you get the point.
This is due in no small part to a clever group of marketers that realized the enormous opportunities of exposure for their goods and services to people just waiting to buy. Just as we are witnessing the monetization of sites such as MySpace and Facebook, we have seen the internet turn into THE place to have a presence.
What is truly remarkable about this would the fact that even the small “mom and pop” store at the corner of Main and First has a website, and more often than not they will see their sales increase as a result of this exposure.
So what is the importance of having a presence on the internet?
Increased exposure to products and services.
Increased ease of shopping for the consumer.
And, an entire new industry that caters to those merchants that desire to place their company on line.
This is where we find AdSense.
AdSense is simply the monetization of a web site. So not only are we able to put our product on line, we also are able to make money from other people that are putting their products on line.