Dear valued customer,
Thank you for purchasing “About Franchising”. My name is Ian del
Carmen and I own the sites at
If you ever need to contact me, you can do so at:
How To Use This Report
The best advice I can give you is to read everything over once. If you can, do it in
one sitting, then re read it again. Then, read the sections again that you are not
sure about, and if you can, get someone else to read it as well, and both of you
There might be some website links in this report so it probably is best to read this
report while you are online so you can see exactly what I’m talking about
throughout the report.
Are you wondering what the hottest franchising trends are? Much of the recent
success in that area is traceable to two demographic trends: Americans are
getting older and feeling pressed for time. Doesn’t sound too bright, but it mean
booming business in franchising circles.
Now I am by no means a Franchise Guru. I’ve never owned one, worked for one,
or even considered one and for good reasons.
First, when I started my publishing and publicity business I wasn’t flush
financially enough to pay the “freight” on a franchise. Secondly, it seems too
much like working for another corporate business to me. Things are done their
way or no way, and you work for two – you and the piece the company takes.
That doesn’t mean that it can’t be your cup of tea, because many entrepreneurs
I’m not going to expound as a franchise expert, but rather I’ll give you the facts
about the hottest ones to look at if you like franchises. Despite the status of the
economy it seems the most stunning growth in franchises in 2004 has been in
the senior-care segment. Seven senior-care companies ranked in the top 500 in
Entrepreneur magazine have grown a total of 370 units in one year, and almost
39% in the past year.
Experts say that despite the large increases, this market hasn’t peaked yet. By
2010, 39 million Americans will be 65 or older, and that’s almost 20% of the
North American population. About 30% of non-institutionalized seniors live
alone, per the Dept. of Health and Human Services Administration on Aging.
Many of them need extra help at home or companionship.
As the nation ages and boomers turn 60, this segment of the population will
grow. “Elder care will replace child care as the number one social issue,” predicts
Jeff Huber, vice president of Home Instead Senior Care – a franchise that grew
from 356 to 448 units this past year.
The next hottest area is kids. Parents want their kids to have fun and be welleducated
and will spend money to ensure this in good times and in bad.
Children’s products and services segment of franchises have grown steadily over
the year and become one of the top 5 overall categories in term of unit size in
What’s changed? Spending on children is now being fueled not only by babyboomers,
but by Generation X – a group that has $736 billion in spending power.
Another change in the market in the past 25 years is the increase in dual-career
families. According to some in the industry, this is an ideal time to enter the
education sector of franchises for kids.