About Franchising

94 1970

Dear valued customer,

Thank you for purchasing “About Franchising”. My name is Ian del

Carmen and I own the sites at

http://www.ianDelCarmen.com and

http://www.FireballOnlineMarketing.com

If you ever need to contact me, you can do so at:

http://HelpDesk.ianDelCarmen.com

How To Use This Report

The best advice I can give you is to read everything over once. If you can, do it in

one sitting, then re read it again. Then, read the sections again that you are not

sure about, and if you can, get someone else to read it as well, and both of you

make notes.

There might be some website links in this report so it probably is best to read this

report while you are online so you can see exactly what I’m talking about

throughout the report.

94 1970

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Dear valued customer,

Thank you for purchasing “About Franchising”. My name is Ian del

Carmen and I own the sites at

http://www.ianDelCarmen.com and

http://www.FireballOnlineMarketing.com

If you ever need to contact me, you can do so at:

http://HelpDesk.ianDelCarmen.com

How To Use This Report

The best advice I can give you is to read everything over once. If you can, do it in

one sitting, then re read it again. Then, read the sections again that you are not

sure about, and if you can, get someone else to read it as well, and both of you

make notes.

There might be some website links in this report so it probably is best to read this

report while you are online so you can see exactly what I’m talking about

throughout the report.

Are you wondering what the hottest franchising trends are? Much of the recent

success in that area is traceable to two demographic trends: Americans are

getting older and feeling pressed for time. Doesn’t sound too bright, but it mean

booming business in franchising circles.

Now I am by no means a Franchise Guru. I’ve never owned one, worked for one,

or even considered one and for good reasons.

First, when I started my publishing and publicity business I wasn’t flush

financially enough to pay the “freight” on a franchise. Secondly, it seems too

much like working for another corporate business to me. Things are done their

way or no way, and you work for two – you and the piece the company takes.

That doesn’t mean that it can’t be your cup of tea, because many entrepreneurs

love franchises.

I’m not going to expound as a franchise expert, but rather I’ll give you the facts

about the hottest ones to look at if you like franchises. Despite the status of the

economy it seems the most stunning growth in franchises in 2004 has been in

the senior-care segment. Seven senior-care companies ranked in the top 500 in

Entrepreneur magazine have grown a total of 370 units in one year, and almost

39% in the past year.

Experts say that despite the large increases, this market hasn’t peaked yet. By

2010, 39 million Americans will be 65 or older, and that’s almost 20% of the

North American population. About 30% of non-institutionalized seniors live

alone, per the Dept. of Health and Human Services Administration on Aging.

Many of them need extra help at home or companionship.

As the nation ages and boomers turn 60, this segment of the population will

grow. “Elder care will replace child care as the number one social issue,” predicts

Jeff Huber, vice president of Home Instead Senior Care – a franchise that grew

from 356 to 448 units this past year.

The next hottest area is kids. Parents want their kids to have fun and be welleducated

and will spend money to ensure this in good times and in bad.

Children’s products and services segment of franchises have grown steadily over

the year and become one of the top 5 overall categories in term of unit size in

2004.

What’s changed? Spending on children is now being fueled not only by babyboomers,

but by Generation X – a group that has $736 billion in spending power.

Another change in the market in the past 25 years is the increase in dual-career

families. According to some in the industry, this is an ideal time to enter the

education sector of franchises for kids.

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