Welcome and thank you for taking the time to subscribe to this crash course in sales
prospecting. Regardless of what type of business you may be in or what type of selling
you do, I promise you that you will enjoy and benefit from this course.
After you’ve finished this course you are free to share this document with anyone that
you feel may benefit from its contents. This system will work for practically anyone
responsible for finding new customers for a living so if you know someone getting
stressed out over business send them a copy. All that I ask is that you don’t change the
contents of this course in any way. I think that is fair.
Let’s rid the world of cold-calling together, shall we?
I created this course because I became aware of a problem that is running rampant
among business owners and professional salespeople. I call it the Small Business
Owner’s Dilemma. If it affects you, so will my description of this scenario.
Sally is a nice person. She opens a business because she loves what she does and she
is good at it. She knows her business requires new customers but she HATES selling.
More specifically, she hates prospecting for new customers.
Deep down Sally feels that calling people she doesn’t know and imposing on them by
asking for business is wrong. She also isn’t very comfortable with attending business
networking functions with the sole purpose of finding business leads.
To be honest, Sally isn’t too fond of all the rejection that goes with cold-calling either.
So Sally doesn’t sell, she doesn’t get new customers and soon, she doesn’t have a
Isn’t this absurd? Sally could be the best in the world at what she does but because she
refuses to do something she hates she can’t do what she loves. Sally didn’t start her
business so she could become a salesperson. She started it because she loves her
The ironic thing is that Sally honestly feels she should be cold-calling. I mean, if Sally
really cared about her business she would do everything in her power to make it work,
Beside the fact that cold-calling and business networking are really not effective, this
conflict of interest is the real cause of Sally’s problem. When she doesn’t make the
Getting Some Ideas? The Definitive Guide to Modern Sales Prospecting is Even Better.
Eric Alan – The Crash Course in Modern Sales Prospecting
calls she beats herself for not ‘caring’ enough about her business. However, when she
does make them she feels horrible for imposing on others and putting her ego at risk.
Do you see the irony? Sally can’t win.
Unfortunately far too many small business owners and salespeople can relate to this
scenario. But what are the alternatives? You’re a nice person and you need customers.
How do you grow your business without feeling like you’re imposing on others?
That is what this course is all about. I’m going to show you a marketing system that can
be automated to find prospects for your business and educate them about what you do
to the point that they will contact you when they are ready to buy.
No more cold-calling and no more business networking – just a steady stream of
educated prospects eager to do business with you.
I don’t blame you if you’re skeptical at this point. If you’ve been living with the stress of
cold-calling it is hard to imagine life without it. In fact, you may be even more skeptical if
you have had even some degree of success with more traditional sales prospecting.
You may believe the old-school adages such as, “More calls equals more sales” or “You
gotta see ‘em to sell ‘em.”