Having an e-commerce website can be challenging. There is inventory
to monitor, customers to keep happy, advertising to do, and of course
security to maintain in order to protect the integrity of the site and
your customers. With all of the important steps involved to make sure
your business website is a success, conversion rates should be taken
So what is a conversion rate? Essentially, a conversion rate is the
number of visits or “hits” you receive on your website that change
over, or convert to, a sale. For example, if your site were to get 100
visits in one week and one person made a sale, you’d have a 1%
Effective advertising is important in ensuring a higher conversion rate.
Making sure your website is noticed and that the product you’re selling
is very clear is essential to success. Getting the hits is important, but
finalizing that sale is even more important. A good website that does a
lot of business is much more involved than many people might think.
A lot of factors are involved with ensuring that visitors click on and
then actually buy items they see. There are many things you can do to
get the most conversion rates possible which means those website
views and random clicks actually turn into cold, hard cash (otherwise
known as sales).
Here are 110 helpful tips to ensure that your website’s hits and simple
clicks and visits turn into actual sales.